Apple Newsroom
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Shipped 2024
Designing B2C web experiences for Newsroom at Elephant
My work was a part of Elephant's ongoing support for Apple Newsroom.
During my time at Elephant, I had the opportunity to work on UI/UX & content design for Apple Newsroom, its public-facing press release & news site on Apple.com. My proposed contributions played a small, yet crucial role in informing UI/UX for Newsroom's content.
Role
UI/UX
UX Writing
TimeLine
9 weeks
Team
1 Creative Director
3 Senior Designers
1 Developer
1 Project Manager
1 Product Owner
Results
I presented 3 design enhancements to the Newsroom team at Elephant, which in turn were considered during stakeholder reviews with Apple's Marcom team.
Context
UI and content design explorations for the latest news on all things
I collaborated with senior designers, project managers, product owners, developers, and creative directors to design & iterate public-facing pages & features for Apple Newsroom. I delivered ~25 iterations that highlighted redesigned content modals, enhanced UX writing, and more clarified press release page hierarchy & content legibility.
Out of those iterations, I proposed 3 major iterations to Newsroom's article screen to Elephant's Newsroom team, which in turn got them considered during stakeholder reviews with Apple's Marcom team!
How news article screens looked on Apple Newsroom as of June 2024
REsults
Takeaways
Special Thanks…
To my supervisors, Ryan McSwain & Xiaodie Huang, for helping me learn how to advocate for my design decisions more effectively and become more confident in my presentation skills!
I would also like to thank the rest of the team I worked with — as well as everyone else at ELE — for helping me become more confident in myself as a designer breaking into the industry.
