Role
UI Design Intern (Creative Intern)
Team
1 Creative Director
3 Senior Designers
1 Dev
1 Project Manager
1 Product Owner
Timeline
2 Months
Overview
At Elephant, I had the opportunity to work on public-facing features for Apple Newsroom, Apple's official press release & news site.
Due to the terms of my NDA, I cannot share further details here. Please contact me if you would like to learn more.
Results
I proposed 3 feature enhancements to Elephant's Newsroom team, which in turn were considered during stakeholder reviews with Apple's Marcom Team to boost user engagement on Apple.com.
Context
Exploring enhanced features to keep users updated on all things
I worked closely with senior designers, project managers, product owners, developers, and creative directors as a part of Elephant's ongoing UX/UI support for Newsroom. Leading initial research, iterating on design explorations, and creating interactive prototypes, I delivered ~25 iterations that explored redesigned site features, interactions, and content design.
How news article screens looked on Apple Newsroom as June 2024
Learnings
Design is a people profession first
My time at ELE has reminded me that design is very much a people profession as it is a technical one. It's very important to explain the why behind your design decisions as well as how you communicate them in a way that can win over stakeholders (Why did you design it that way? And how will it benefit business?).
Storytelling can make or break your work
At ELE, I also had the opportunity to lead presentations in internal design meetings. The way you present your work is very crucial — failing to communicate your work with effective storytelling can make the entire design fall apart. stakeholders need to know what you're thinking — but they also need to stay engaged throughout the whole thing.
