Apple Newsroom
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Shipped 2024
Designing B2C web experiences for Newsroom at Elephant
My work was a part of Elephant's ongoing support for Apple Newsroom.
Role
UI Design Intern
TimeLine
9 weeks
Team
1 Creative Director
3 Senior Designers
1 Developer
1 Project Manager
1 Product Owner
At Elephant, I had the opportunity to enhance public-facing features for Apple Newsroom, a press release & news site on Apple.com.
Results Summary
I proposed 3 feature enhancements to Elephant's Newsroom team, which in turn were considered during stakeholder reviews with Apple's Marcom team to boost user engagement on Apple.com and increase brand visibility for Apple's latest products & initiatives.
~25+
Design & content enhancement explorations delivered to Elephant's Newsroom team
3
Feature enhancements proposed & considered for stakeholder review
Context
Exploring enhanced features to drive user engagement on all things
On Elephant's Newsroom team, I worked closely with senior designers, project managers, product owners, developers, and creative directors to design & iterate public-facing features for Newsroom. Leading initial research, iterating on design explorations, and creating interactive prototypes, I delivered ~25 iterations that explored redesigned content modals and more clarified press release page hierarchy.
Unfortunately, I cannot share further due to the terms of my NDA. However, feel free to contact me if you would like to learn more about my design approach while working on Newsroom!
How news article screens looked on Newsroom as of June 2024
REsults
01
02
Takeaways
Special Thanks…
To my supervisors, Ryan McSwain & Xiaodie Huang, for helping me improve communicating my design decisions while giving me the opportunity to lead my own presentations in internal team meetings. My time at Elephant has reminded me that design is very much a people profession as it is a technical one — otherwise, how would you communicate the "whys" and "hows" in your work?
Want to learn more?
Unfortunately I cannot share any further details here, but I'd love to share more about my design process over a call!