Apple Newsroom
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Shipped 2024
Designing B2C web experiences for Newsroom at Elephant
My work was a part of Elephant's ongoing support for Apple Newsroom.
During my time at Elephant, I had the opportunity to work on UI/UX & content design for Apple Newsroom, its public-facing press release & news site on Apple.com. My proposed contributions played a small, yet crucial role in informing UI/UX for Newsroom's content.
Role
UI/UX
UX Writing
TimeLine
9 weeks
Team
1 Creative Director
3 Senior Designers
1 Developer
1 Project Manager
1 Product Owner
Results Summary
I presented 3 design enhancements to the Newsroom team at Elephant, which in turn were considered during stakeholder reviews with Apple's Marcom team to improve the user experience across Newsroom.
Context
UI and content design explorations for the latest news on all things
I collaborated with senior designers, project managers, product owners, developers, and creative directors to design & iterate public-facing pages & features for Apple Newsroom, Apple.com's press release & news website. I delivered ~25 iterations that explored redesigned content modals, enhanced UX writing, and more clarified press release page hierarchy.
How news article screens looked on Apple Newsroom as of June 2024
REsults
Takeaways
Special Thanks…
To my supervisors, Ryan McSwain & Xiaodie Huang, for helping me improve communicating my design decisions while giving me the opportunity to lead my own presentations in internal team meetings. My time at Elephant has reminded me that design is very much a people profession as it is a technical one — otherwise, how would you communicate the "whys" and "hows" in your work?
Want to learn more?
Unfortunately I cannot share more details here, but I'd love to share more over a call!